TOW #13 - Moms Demand Action For Gun Sense

Moms Demand Action For Gun Sense in America is an organization that promotes gun safety.  Rather than being against the 2^nd Amendment, they support it but strongly advise the public to consider the safety of their children when guns are in the household and in general.  The group was created four years ago after the founder was devastated by the Sandy Hook shooting.  Deaths caused by gun violence had always been a problem, with more teens and children being affected by these crimes, this organization finds it important to inform the public about gun “sense” and being aware of ways to stop gun violence.

            The ad featured is an image of two children, each holding something that is banned in America.  One is holding Little Red Riding Hood, a children’s book, while the other holds an intimidating gun.  Underneath the two children are the words, “We keep ‘Little Red Riding Hood’ out of schools because of the bottle of wine in her basket.  Why not assault weapons?”  Using the two young children is an essential part to their argument.  By including innocent children, viewers are forced to consider the fact that kids have some type of access to a gun.  Although not all households hold them, anyone around the viewers’ children could be around guns.  By expressing innocence with the kids, moms in this organization can make gun violence a more serious and relatable problem.  Appealing to viewers’ emotion and logic, none of them want to their children to be face with gun violence.

            Not only does a child’s innocence play into the effectiveness of this advertisement, but the sheer shock factor is important as well.  By including the fact about Little Red Riding Hood, viewers are appalled by the fact that it is banned to “protect” kids while guns are not.  In addition, encouraging their audience to guess which one is banned questions their morals.  This allows the organization to point a finger at those who want their children around guns.  By playing with the emotions and morals of viewer, Moms Demand Action For Gun Sense encourage readers to rethink how guns are monitored in society.

             In the advertisement created by the organization, Moms Demand Action For Gun Sense, the groups is able to show readers how appalling gun laws are in America.  By playing into the viewers’ shock, logic, and morals, they are encouraged to rethink their views on the laws of the United States and see the absurdity of the contrast between what is and isn’t banned in America.